Associate Spotlight: Megan Davidson

At CASTO, we’re proud to highlight the incredible associates who help drive our success. In this Associate Spotlight, we’re featuring Megan Davidson, our Residential Marketing Manager. Since joining CASTO in 2024, Megan has played a key role in managing over 25 community properties across Ohio, assisting with events, advertisements, social media efforts, and more! With a passion for creative projects, event planning, and public relations Megan shares her insights and what makes CASTO such a special place to work. 

Read on to learn more about Megan’s background, favorite projects, and her perspective on the evolving world of Marketing. 

Tell us about your background with CASTO. 

I joined the CASTO team as the Residential Marketing Manager just over a year ago, and time has flown by! I manage all the marketing efforts across 20+ properties in Cleveland, Cincinnati and Columbus. I spend a lot of time on our new development properties and this year, we have Park Monroe in Harrison West and Crescent Woods in Gahanna being built. I assist the property management teams in leasing those properties by leading the marketing efforts. My day to day can look very different, but you’ll typically catch me working on digital, social, print, event planning and all other marketing efforts associated with our community properties! 

What do you like best about CASTO? What makes CASTO different? 

Truly, the people and the culture. The connections I’ve made with people has made all the difference. It’s such a joy to come to work every day and see people who are genuinely so great to work with. This is a company who truly cares for their people! 

I am also lucky enough to serve on our Culture Club Committee which plans awesome events for associates throughout the year! It is so exciting to help plan the events that made me fall in love with this company.

What service or project have you liked working on the most while at CASTO? 

Working on Park Monroe as a new development has been so interesting and a lot of fun. I have seen it built from almost the ground up, and to see the progress from studs to a fully built community that is ready to have move-ins has been so great. I’ve learned so much about the construction process and all the little, tiny details that go into building a wonderful community, ready to make it people’s homes. 

Starting with zero name recognition to getting people to come in and tour the property as a potential new place to live has been exciting to see. I am ready to keep working on more and more residents finding their home at Park Monroe and eventually plan our big open house party this summer! 

Share a little bit about your expertise in the industry. 

I have background in retail and the beauty industry, so I actually don’t have a ton of previous experience in the residential sector, but I’ve been soaking up industry knowledge like a sponge. I am so lucky to work at a company like CASTO where there are so many individuals who have worked for the company for a long time and have tons of knowledge they can share. I like to ask lots of questions so I can fully understand the scope of projects, and hopefully after many years in my role, become an industry expert.

As for my marketing expertise, I went to college at Kent State University, with a major in Public Relations and a Minor in Marketing. This is my fourth year in the marketing field and I specialize in graphic design, digital and web work, marketing strategy and social media management. The social media industry is ever evolving, so it is important to stay up on trends and what is happening in general and in your specific sector. 

What changes or trends do you see happening in your area of expertise? 

In the social world, I see much more organic, real, and raw forms of media performing better. People don’t want the edited, filtered version, they want to see things for exactly what they are. Leaning in towards organic social content versus really buttoned up imagery. 

As for the residential market, Columbus is such a fun place to be based. We are a growing city with a high demand for rental properties. So, our development team has a pulse on where future properties are going to be built, and I love helping the team market those future properties.