King's Mall Shopping Center is located at the northeast quadrant of Interstate 71 and Fields Ertel Road is the gateway to the King's Automall corridor. The corridor includes 17 auto dealers averaging more than $1 billion in annual sales and many national retailers, including Target and Costco. The area boasts excellent demographics. With more than 143,084 people living within five miles, the number of potential daytime customers is boosted by the 101,982 employees who work there. The average household income within 5 miles is $128,740, with the typical household spending $3,301 per month on retail expenditures.